Website Privacy Policy

Olin Business School adheres to the privacy policies established by Washington University. Like most websites, we collect aggregate user data to understand patterns and improve the website experience. Google site analytics do not include any personally identifiable information. The reports are password protected and only available to the Olin Business School Marketing & Communications and Web Teams and other designated staff requiring this information to perform their duties.

Olin utilizes Google retargeting to improve the effectiveness of its online marketing. Retargeting uses advertising cookies that collect data about website usage to selectively display ads in Google's Content Network. The cookies record your visits to Olin pages. Data recorded through the use of this technology is aggregated, and third-party vendors through Google’s Content Network will show Washington University ads on their sites based on a fit between your interests as ascertained by pages you've previously visited. No personally identifiable information about you is collected by Google.

You can opt out of Google remarketing with partner sites, or manage your Google ad preferences. Cookies also record your interactions with Olin Business School digital advertising. Your visit to Olin’s website remains anonymous until you knowingly identify yourself; when you request services, personally identifiable information required to fulfill the request may include your name, address, phone number, email, etc.